Hello, I'm

Nivetha Rajendran

SEO Specialist & Growth Strategist

Hello, I'm

Nivetha Rajendran

Digital Marketing Analyst

Get To Know More

About Me

I help businesses grow through intent-driven SEO

Most SEO advice focuses on tactics such as keywords, meta tags, and links, but real results come from understanding what people are actually searching for and why.

I specialize in intent-first SEO, helping businesses turn organic traffic into measurable growth. My approach combines audience research, search behavior analysis, and content strategy to improve visibility, rankings, and conversions.

I’ve worked across news, service, and product-based websites in UK and US markets, collaborating with content teams and developers to build SEO strategies that are practical, scalable, and aligned with business goals.

🎯

Intent-First SEO

Search strategies built around real user intent, not just keywords.

✍️

Content That Converts

SEO-driven content designed to drive traffic, engagement, and revenue.

🌍

UK & US Market Experience

Hands-on experience optimizing sites for international audiences.

📊

Data-Led Strategy

Decisions backed by analytics, search behavior, and performance insights.

Professional Experience

Digital Marketing Analyst

Linksoft Technologies (USA) | Feb 2025 – Present

Driving SEO-led growth across product and service websites, supporting visibility and lead generation.

  • Managing SEO strategy across 3 digital properties
  • Keyword research for 200+ keywords
  • Improved rankings for 50+ target keywords
  • Technical SEO audits and issue resolution
  • Generated 2–3 B2B qualified leads per month

SEO Analyst

Finitoworld (UK) | Oct 2024 – Feb 2025

Led SEO strategy for a large content-driven platform focused on organic growth.

  • Managed SEO across 780+ indexed pages
  • Achieved 100% organic traffic growth
  • Optimized 400+ keywords across core pages
  • Improved internal linking & crawlability
  • Built 100+ high-quality backlinks

Digital Marketing Intern

Unaeon (UK) | Sep 2024 – Feb 2025

Supported digital growth initiatives across ASO, content, and campaign execution.

  • Improved app visibility through ASO techniques
  • Increased LinkedIn engagement by 10%
  • Assisted A/B testing for meta titles & CTAs
  • Created marketing creatives and reports

My Skills

My Skills

SEO & Strategy

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Keyword Research
  • Content Optimization
  • Site Audits
  • Internal Linking

Analytics & SEO Tools

  • Google Analytics 4 (GA4)
  • Google Search Console (GSC)
  • Moz
  • SEMrush
  • Screaming Frog

Search Experience & Emerging SEO

  • AI Search Optimization
  • Answer Engine Optimization (AEO)

Projects

SEO & Content Strategy

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Certificate

Certifications & Professional Achievements

These certifications show my continuous learning and strong knowledge in SEO and Digital Marketing. They help me stay updated with the latest trends, tools, and strategies to deliver effective results.

Client Results & Testimonials

SEO Insights & Articles

Actionable insights on SEO, analytics, and digital strategy—based on real-world experience.

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SEO

Frequently Asked Questions

An SEO Analyst helps improve a website’s search visibility, rankings, and organic traffic using on-page optimization, technical improvements, keyword strategies, and performance tracking.

SEO is a long-term strategy. Generally, noticeable improvements take 2–4 months, while strong, stable results may take 6+ months, depending on competition and website condition.

No SEO professional can guarantee #1 rankings because Google algorithms constantly change. However, I ensure best practices, strategic optimization, and consistent growth.

Let's make your brand brilliant!

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